X Shore expands to German-speaking markets in Europe
The electric boats were ordered by the company M Yachts, which will display the vessels in its showrooms in the above-mentioned markets. “This brand partnership will significantly enhance the ability of customers in the DACH region to view, test, and service X Shore boats locally, ensuring a seamless customer experience from purchase to after-sales support,” says X Shore.
The Swedish manufacturer stresses that the German boating market will reach an electrification rate of around 12% by 2027, making it an attractive market for X Shore.
“The DACH region is a crucial market for X Shore, sharing our deep connection to the water and commitment to sustainable boating,” says X Shore CEO René Hansen. The deal is “a key part of our long-term commercial strategy, and we’re excited for the future growth that will come with the partnership with M Yachts. This landmark deal with M Yachts not only highlights the growing demand for sustainable boating solutions but also strengthens X Shore’s strategic foothold in a region at the forefront of electric mobility.”
It is not clear which boats will be delivered to M Yachts. X Shore only states that it will be “a mix of X Shore’s cutting-edge designs.”
X Shore currently offers three models. The debut and flagship model Eelex 8000, the 8-metre electric boat X Shore Pro, based on the same platform but aimed at the professional maritime sector like shuttle services and coast guards, and the much more affordable 6.5-metre boat X Shore 1 with prices starting at 99,000 euros. The Swedish electric boat manufacturer also announced in mid-2023 that it intends to work with Bosch Engineering on improving the X Shore 1 drive.
The company recently raised 8.5 million euros in funding, which will be used for product development and expanding X Shore’s sales and marketing activities.
“X Shore boats are superb results of engineering and design and we’re overjoyed to soon showcase them across our sites in the DACH region. The boats are fast, sleek, and built with true craftsmanship in X Shore’s Swedish factory,” comment M Yachts Managing Partners Jan Ole Hagen & Philipp von Arnim on the partnership. “We know our customers will love them and we anticipate very high demand once the boats are available. We know the X Shore boats will be especially well received in the DACH region given the dual-love of boating and the natural world.”
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