E-scooter brand Tier disappears from the market
The German provider Tier Mobility and its much smaller competitor Dott, based in the Netherlands, signed a letter of intent to merge back in January 2024. Now, the merger has been finalised, but with one important change. While it was still stated at the beginning of the year that the combined business would continue to operate under the Tier and Dott brands, Dott now announces via LinkedIn: “Tier becomes Dott.”
“We’re excited to announce that TIER Mobility and Dott are joining forces under a single brand and tech: Dott. All TIER users will be redirected to the Dott app to access a combined fleet of 250,000 e-scooters and e-bikes across 427 cities in 21 countries,” the post reads.
All cities will be migrated to the Dott platform by spring 2025. As part of this process, the turquoise-coloured Tier scooters will also receive a new livery.
The transaction was backed by a mix of existing investors from Tier and Dott, who supported the merger financially. Both providers want to improve their costs with the merged structures. The German Handelsblatt had already written at the time of the announcement in January that Tier was struggling with a drastically declining company value due to missed targets last year.
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