Nissan wants to achieve cost parity between EVs and combustion engines by 2030
To promote competitiveness, Nissan announced that it will reduce the cost of its next generation of electric cars by 30 per cent compared to the current Ariya model and achieve cost parity between EVs and combustion engines by 2030. Specifically, the costs of vehicles based on existing models in the family could be reduced by 50 per cent. In addition, introducing modular production will reduce production time per vehicle by 20 per cent.
The goal is to increase annual sales by one million units by the end of the 2026 financial year and increase the operating profit margin to over six per cent. To achieve this, Nissan plans to launch as many as 34 new electric drive models worldwide by 2030 – seven more than previously planned. Sixteen of the planned electric models will be launched in the next three years.
In addition, electrified cars will account for 40 per cent of the global model mix by the 2026 financial year. By the end of the decade, this figure will be as high as 60 per cent – five per cent more than previously planned.
The new plan “The Arc” consists of two parts: Firstly, Nissan wants to take the aforementioned measures to “ensure volume growth through a tailored regional strategy and prepare for an accelerated transition to EVs.” In a second step, the Japanese company wants to financially support the transition to electric mobility through “smart partnerships, enhanced EV competitiveness, differentiated innovations and new revenue streams. “According to Nissan, it aims for a sales potential of 2.5 trillion yen from new business opportunities by the 2030 financial year. This is currently the equivalent of around 15.3 billion euros.
Other concrete measures for the 2026 financial year include increasing sales in China to one million vehicles and to 600,000 vehicles in Japan. Nissan also wants to electrify 70 per cent of its product range in Japan and launch eight new New Energy Vehicles in China and six new models in Europe. The manufacturer also wants to position India as an export hub. Three new vehicles will also be launched there.
How many new models in Europe and India will have a plug remains to be seen. In addition to new electric models, Nissan will launch 14 new combustion models over the next three years. For the US and Canada, for example, Nissan emphasises that new e-POWER and plug-in hybrids will be introduced there. A total of seven new models are planned for the North American market.
According to the Group, the new plan will be “a bridge” between the business plans “Nissan Next” (2020-2023) and “Nissan Ambition,” which outlines the manufacturer’s long-term vision.
“The Arc plan shows our path to the future. It illustrates our continuous progression and ability to navigate changing market conditions,” says Nissan CEO Makoto Uchida. “This plan will enable us to go further and faster in driving value and competitiveness. Faced with extreme market volatility, Nissan is taking decisive actions guided by the new plan to ensure sustainable growth and profitability.”
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