Harley’s Serial 1 bought up by Lane & LEV Manufacturing

Harley-Davidson's e-bike subsidiary Serial 1 has been acquired by Florida-based e-bike manufacturer LEV Manufacturing (formerly known as Life Electric Vehicles), and Lane VC, a mobility focused investment firm.

Serial 1 was established as an independent Harley-Davidson subsidiary brand in 2020. The first e-bike models were then presented a month later, although it took a year before the models were also available in Europe.

With the acquisition, Serial 1’s e-bike offerings are now to be supported by a dedicated in-house production team in the US. The company writes that this will help lower prices for US customers, as well. Specifically, the US production “utilizes free-trade zone processes, endorsed by a United States Certificate of Origin, eliminating 3rd party manufacturing, which will result in a more cost-effective production, allowing for a subsequently lower MSRP”.

Serial 1’s executive team stated: “Bringing E-Bike production to the USA is an important next step for the Serial 1 Brand. We couldn’t be more thrilled to announce this acquisition with a perfect partner in LEV Manufacturing, which will help Serial 1 better serve our customers, dealers and master distribution partners worldwide.”

prnewswire.com