Subaru raises EV production target for 2023
Subaru has officially revised its electric car targets upwards. The Japanese manufacturer is now aiming to sell 600,000 battery-electric vehicles by 2030. The battery-electric vehicles are then to account for 50 per cent of Subaru’s global sales.
In its last strategic plan at the beginning of 2020, Subaru still assumed that only 40 per cent of its vehicles sold worldwide would be electrified in 2030 – electric and hybrid cars combined. According to the new plan, the latter will play a subordinate role.
Furthermore, Subaru plans to follow its only electric model to date, the Solterra, with seven more BEVs – three of them by the end of 2026 and four more by the end of 2028. The production plan envisages the first pure electric cars rolling off the production line in Japan in 2025. The production capacity is 200,000 BEVs per year. In 2027, Subaru then plans to start up another production line in Japan (also with a capacity of 200,000 BEVs/year) and one in the US. The carmaker has not yet announced a planned production capacity for the latter.
The USA remains an important sales market, and the manufacturer wants to sell 400,000 battery-electric vehicles annually there alone by 2028. The above-mentioned 600,000 units are worldwide and only planned for 2030.
Back in May 2023, Atsushi Osaki, who took over as Subaru’s chief executive in June, had hinted at ambitious electric car production targets to Reuters. Recently, Subaru has entered into talks with Panasonic to supply cylindrical cells, which the carmaker plans to use in its new BEVs from the second half of this decade.
Currently, Subaru has only one all-electric model on the market, the Solterra electric SUV, but the vehicle is based on Toyota’s eTNGA platform and is comparable to the Toyota bZ4X.
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