Nissan cuts Ariya prices in the UK

Nissan UK has reduced the pricing of its fully-electric Ariya and introduced a new entry-level model, bringing the starting price of the electric SUV down to 39,645 pounds. (UPDATE BELOW)

In addition to the new model introduction, all existing 63kWh Ariya derivatives have been reduced by 3,000 pounds and all 87kWh variants by 3,750 pounds as of 1st August 2023. The Nissan Ariya lineup in the UK now starts at the above-mentioned 39,645 pounds for the new Ariya Engage 2WD, which is available in both 63kWh and 87kWh battery sizes. The range tops out with the Evolve+ e-4ORCE version, priced from £59,025.

In terms of technical specifications, the front-wheel drive Ariya Engage is available with two battery sizes (63 and 87 kWh). The smaller battery version has a WTLP range of 404 kilometres, while the model with an 87 kWh battery and 178 kW front-wheel drive can get as far as 536 kilometres on one charge. More realistic range figures for this drive combination can be found in our drive report on the Nissan Ariya.

In July, Nissan introduced a subscription service in the UK for three of their models, namely the Leaf, Ariya and Qashqai. Furthermore, Nissan had recently relaunched the Ariya in Europe with two new models announced in March, although the company had revealed that it was behind on production for the Ariya just weeks before. A recall also had to take place for the Ariya in the USA in March, making it a rather challenging month for the Japanese car manufacturer. In February, the model had also seen a major price cut in China, following a pricing spat between manufacturers launched by Tesla cutting prices in January.

Update 05 March 2024

The 2024 Nissan Ariya is now on sale in the USA with a starting MSRP of $39,590. The Ariya Engage, which is priced as the entry point to the Ariya line-up, has been reduced by $3,600, while other trim levels receive a reduction of up to $6,000.

“As the electric vehicle market continues to develop and grow, the revised pricing for the 2024 Ariya will improve the model’s competitiveness and ensure we are delivering maximum value to our customers,” said Trisha Jung, senior director, EV Strategy and Transformation, Nissan USA.

nissannews.com, nissannews.com (update)

1 Comment

about „Nissan cuts Ariya prices in the UK“

Mark Dawson

14.08.2023 um 20:22

Still vastly overpriced and in some ways a step back in technology. No one pedal driving that the leaf and all decent evs have. Quality is worse than seems in images with the plastics looking quite cheap. Better options elsewhere. The Japanese are going to struggle with the ev transition as even Hondas new offering is lacklustre.