Genesis kicks off production in the US

About two months later than initially planned, the first Genesis Electrified GV70 are rolling off the production line at the Hyundai plant in Alabama. It is the first time a Genesis model is being made outside South Korea.

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The reason the new Genesis is produced in the US: The US Inflation Reduction Act. Under the act, Hyundai’s luxury brand Genesis is not eligible for subsidies. US buyers will receive up to 7,500 dollars in tax credit when purchasing an electric vehicle built in North America. Hyundai hopes that moving the production line to the US will help the company keep its market share there. 

The Electrified GV70 features two electric drives, each producing 160 kW of power and 350 Nm of torque on the front and rear axles. Genesis puts the system power at 360 kW in boost mode and the combined torque at 700 Nm. Last week, Genesis announced that the EV would start at 65,850 dollars in the US. The premium version, the Electrified GV70 Advanced, will start at 72,650 dollars. 

This is Genesis’ third electric car. The Electrified GV60 SUV and the Electrified G80 came to market in 2022 – both were assembled in South Korea. The Brand has committed to an all-electric lineup by 2030, saying it will only produce electric vehicles from 2025 onwards. 

Meanwhile, Hyundai is planning its first all-electric vehicle and battery facility in Georgia, USA. The plant will have an annual capacity of 300,000 EVs. Production in Bryan County is expected to start in the first half of 2025. The carmaker promised further details about the plant, which is being built as part of a strategic partnership, at a later date. Construction should begin before the end of this year. 

“Hyundai Motor Group has set a clear direction for the organization’s future mobility solutions that includes innovative designs propelled by batteries or hydrogen fuel cells,” said Ernie Kim, HMMA President and CEO. “HMMA is evolving to support this strategic direction and will continue to be a driver of economic prosperity in Alabama, Montgomery, and the surrounding communities.”

Update 19 March 2023

Genesis Motor America has announced the expansion of electric vehicle sales in the United States to seven additional states. The Hyundai premium subsidiary’s three-model electric vehicle lineup is now available at retailers in 22 US states, including Arizona, California, Colorado, Connecticut, Georgia, Illinois, Indiana, Louisiana, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New York, North Carolina, Pennsylvania, South Carolina, Texas, Utah, Virginia, Washington, and Wisconsin.

“We’re pleased to make our electric lineup available to even more customers across the United States who have been eagerly awaiting a Genesis EV,” said Claudia Marquez, chief operating officer of Genesis Motor North America. “In only 10 months, we have introduced our first three EV models and have expanded sales to 22 states, representing important steps on our path to achieving full electrification by 2030.”

yna.co.kr, hmmausa.com, prnewswire.com (update)