Polestar builds igloo showroom in Finland

Polestar has built the first car house out of ice and snow and set it up in Rovaniemi, Finland, ahead of Arctic Design Week, the world’s northernmost design week. The Swedish electric car manufacturer wants to use the temporary Snow Space to draw attention to the melting of the polar ice caps and rising sea levels.

“The city of Rovaniemi is known for its wonderful design. We wanted to honor this by creating a beautiful work that was inspired by our brand’s minimalistic and pure design language,” said Polestar Finland’s Marketing Manager Martin Österberg.
autoblog.com, polestar.com