Nissan with new customer care initiative at LA Auto Show

Nissan USA has announced plans to make switching to an electric vehicle simpler with the launch of their new customer care initiative ‘EV Carefree+’ at the Los Angeles Auto Show. The initiative provides Nissan Ariya and Leaf buyers with an all-inclusive package, including charging and maintenance benefits.

The most potential value from the initiative is probably in the battery health assurance, which stipulates that “Every Nissan EV comes with an 8-year/100,000-mile battery warranty. When it’s time for service, Nissan’s network of experienced EV technicians provide comprehensive multi-point, EV-specific inspection reports.” The charging offer is provided via EVGo’s network in the USA, which will be structured as follows: Ariya drivers will receive one year of unlimited public charging with EVgo, while LEAF customers receive a $100 charging credit on the EVGo network. The maintenance for Nissan EVs is included for three years or 36,000 miles.

“We’re focused on making ownership seamless to encourage more drivers to consider an EV from Nissan,” said Aditya Jairaj, until-now director of EV marketing and sales strategy at Nissan US, adding: “The addition of EV Carefree+ will make our exciting Ariya and LEAF electric vehicles even more appealing to future owners.”

At the same time, Nissan USA has also announced the establishment of the EV Transformation Office. The EV Transformation Office is a new group that will oversee and accelerate transformation in the key strategic pillars of electrification and connected services. Aditya Jairaj was promoted to lead the EV Transformation Office as senior director of EV Strategy and Transformation. We are preparing ourselves for a sustainable future as we make significant investments to rapidly transform our business,” said Mike Colleran, new senior vice president, Nissan U.S. Marketing and Sales. He added: “With Aditya’s trusted leadership, customer-first approach and innovation mindset, I’m confident that he will continue to move us towards an exciting, sustainable, electric and connected future.”

nissannews.com, nissannews.com (Transformation Office)