50 shades of BMW
At the CES in Las Vegas, BMW shows how a car can take on different colouring by the press of a button. Behind the chameleon properties is a technology, the so-called ‘e-ink’, an electrophoretic technology that holds a bouquet of opportunities for the German company.
“Digital experiences won’t just be limited to displays in the future. There will be more and more melding of the real and virtual. With the BMW iX Flow, we are bringing the car body to life,” said Frank Weber, Member of the Board. Sounds like a technology the secret service could use…
bmwgroup.com
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