BMW is going to the movies

BMW has struck a deal with Marvel Studios for the iX3 to star in “Shang-Chi and The Legend of The Ten Rings” coming to global cinemas as you read.

The BMW iX3’s integration in the new Marvel movie coincides with the launch of the updated model. The update itself mostly features design updates on the exterior, making a film a near-perfect place to showcase the style upgrade.
bmwgroup.com