VW cleans up their advertising

Volkswagen is advertising its ID.3 electric model in six cities in Great Britain with a special campaign. Large murals in London, Manchester, Cardiff, Birmingham, Bristol, and Glasgow were painted using a paint called Airlite, that “eats” pollution found in the ambient air.

The material is based on 100 per cent natural materials, and is designed to eliminate bacteria and reduce pollutants from the air, such as nitrogen oxide (NOx). The material is said to be so effective, that “100 square metres of the paint can reduce air pollution in the same way as planting 100 square metres of forest.”

While the number seems somewhat idealistic, a fresh breath of air is certainly a welcome sight in major cities.

We wanted these ads for the all-electric ID.3 to help reduce pollution too. Look out for our ID.3 murals created using pollution-eating paint, in London, Manchester, Cardiff, Birmingham, Bristol and Glasgow. #ID3UK pic.twitter.com/E530rrNRVe
— Volkswagen UK (@UKVolkswagen) October 29, 2020