Lexus UX 300e order launch in Norway

With the reservation start for the Lexus UX 300e in Norway, the Toyota subsidiary has released a first idea of the prices of its first BEV series model. Prices will start at the equivalent of around 38,000 euros.

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The Lexus UX 300e will be available in Norway in three different versions (Comfort, Premium and Luxury), with the basic Comfort version having a list price of 410,120 kroner, which is equivalent to around 38,000 euros. The Premium version costs 449,800 kroner (41,900 euros), while Lexus has priced in the Luxury version at 495,800 kroner (46,200 euros).

In Norway, electric cars are exempt from VAT and the new car tax. The prices are therefore not transferable to other European markets.

This puts the prices at about the same level as a Tesla Model 3, whose ‘SR+’ version costs 430,900 kroner in Norway – exactly between the Comfort and Premium equipment of the UX 300e. The somewhat larger Tesla, however, has a WLTP range of 409 kilometres. On the Norwegian website, Lexus states the range of the electric SUV as “at least” 300 kilometres according to WLTP or 400 kilometres according to NEDC – but the final values won’t be published until the model has obtained type approval.

According to Norwegian media outlets, deliveries are to start in the fourth quarter of 2020, with October being specifically mentioned in an article. Lexus has said it wants to sell 1,000 units of the UX 300e this year.

Update 11 August 2020: Shortly after the start of reservations in Norway, Lexus’ first BEV model can now be pre-ordered in the UK. The preliminary base price for the Lexus UX 300e on the UK market is 43,900 pounds. This means that the Lexus electrician qualifies for the £3,000 government premium. Firm orders from Britain should be possible from October, with the first deliveries promised for March 2021.

For Great Britain, Lexus has at least changed the names of the three equipment variants. The basic model has no special designation, the medium equipment is offered as ‘Premium Plus’, the top model is called ‘Takumi’. Whether the scope of the equipment also differs cannot be said on the basis of the information available to date. What is clear, however, is that the ‘Takumi’, with a price of £53,500, is above the assessment limit of £50,000 and thus does not receive a subsidy. The ‘Premium Plus’ is eligible for a subsidy with a base price of £47,400.

insideevs.com, bilia.no, lexus.no, autocar.co.uk, lexus.co.uk (both update)