VW secures EV naming rights to model classics
VW has had several brand names protected in Europe for potential electric offshoots of its model classics, specifically e-Beetle, e-Karmann, e-Samba, e-Kübel and e-Golf. It is therefore possible that conversion partner eClassics will electrify even more such icons after the e-Bulli already presented.
According to the VW ID Talk forum, Volkswagen already secured the naming rights for the e-Samba a few weeks ago, as we reported in our newsletter. Now users of the same forum have discovered that the Wolfsburg-based company has secured further trademarks, where an “e-” is placed in front of the famous model name.
Given the e-Bulli converted with eClassics, which also convinced VW group boss Herbert Diess, it seems evident that VW is planning further electric conversions of its historic models. In September 2019, VW’s Group Components (VWGC) division also electrified a Beetle with the help of eClassics. Even then there was speculation whether VW would turn the subsequent electrification of down to earth design icons into a business model.
The drive technology of the VW e-Up served as the basis for the Beetle conversion. For the e-Bulli, however, eClassics and VWGC used other components. The e-Bulli has a 45 kWh battery that can be charged with 22 kW AC or 50 kW DC. The range of the e-Oldtimer is “over 200 kilometres”. At 61 kW, the electric motor has an output of about twice as much as the originally installed four-cylinder engine. The model will be available from 64,900 euros.
Given these prices, it remains to be seen what an “e-Golf Classic” will cost – and what quantities VW can achieve with its electric oldtimers.
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