Seat launches new mobility service Mó in Barcelona
In Barcelona, Seat gave the official starting signal for its mobility subsidiary Mó. The urban mobility strategy of the Spanish Volkswagen subsidiary will be promoted under this label in future.
The focus will be on products and services in the field of micro-mobility. Last year, Seat had announced its intention to establish a new strategic business unit that would focus entirely on urban mobility solutions.
At that time the car manufacturer also presented an electric scooter and a new electric kick scooter. These will now also receive a name under the new brand: Seat Mó eScooter 125 and Seat Mó eKickScooter 65. They will likely also be included in the launch of the sharing service in Barcelona this July.
According to Seat, the Mó eScooter 125 electric scooter will also be available in a version specially developed for sharing services. Seat does not provide any details on this or whether the vehicles will then be integrated into its sharing service alongside the electric scooters. The up to 11 kW strong electric scooter was developed together with the Spanish manufacturer Silence.
“With Seat Mó we want to make micromobility accessible to everyone,” says Wayne Griffiths, Seat’s Marketing Director. “The city of Barcelona now participates in the development and testing of new urban mobility solutions, which will later be exported to large parts of the world”.
However, Griffiths leaves open what exactly is to be exported – only the vehicles or also the sharing service. Lucas Casasnovas, head of Seat Mó, adds in the communication that the aim is to “develop efficient, sustainable micro-mobility solutions”, “which are optimally adapted to the conditions of the big city and meet the needs of modern city dwellers”. However, the Spanish do not specify in the communication how exactly Mó intends to differentiate itself from existing mobility services and how much it will cost to use.
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