Audi uses Tesla’s shade for marketing
In February, we reported on Audi using Tesla’s superchargers as a backdrop to market their e-tron electric SUV. Now it seems that the barely-guerilla marketing campaign wasn’t an isolated event.
The question remains whether the campaign to compare e-trons with the already fairly luxurious Teslas will pay off is an entirely different question.
electrek.co, teslarati.com
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