Test ride anyone? Audi targets Tesla drivers
What happens if an Audi e-tron happens to be ready and waiting near a Tesla Supercharger? It sounds a bit like a joke, but it did happen. And what is best, we found out, that the barely-undercover guerilla marketing of Audi employees was captured on video.
The promotion, one may say, happened at a Tesla Supercharger located in Hesse, Germany. There, Tesla drivers waiting for their electric car to finish charging were approached by Audi employees and asked whether they would like a test drive with the Audi e-tron.
It is unclear how many if any took them up on the offer or if it resulted in a change of heart. We certainly would have given the Audi e-tron a Go, and any Tesla too.
Additional reporting by Nora Manthey.
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