GM aims to make Cadillac lead EV brand

General Motors has now confirmed their plan to position Cadillac as the leading brand for the Group’s future electric models. The newly developed GM platform BEV3 is expected to be used by Cadillac starting in 2021.

The flexible platform enables a wide range of body shapes with front-wheel, rear-wheel and all-wheel drive. The battery system can also be adapted to vehicle and customer requirements. Whether the next electric Cadillac will be an SUV or a sedan is not yet known.

Last September, Cadillac CEO Steve Carlisle announced that the carmaker was putting the development of diesel engines on hold and would instead concentrate more on electrification. In addition, the US manufacturer will build a “disproportionate share” of the 20 new electric models that General Motors intends to bring to market worldwide by 2023.

GM, similarly to many other manufacturers, is focusing heavily on the Chinese market. According to their own statements, the carmaker has positioned itself well for long-term growth in China. This year alone, more than 20 completely new or partly overhauled vehicles are expected to come onto the Chinese market. The new models include compact cars and SUVs as well as electric vehicles. However, there are no further details beyond that at this point.

Update 14.01.2019: Images of the first all-electric Cadillac model (above) were published shortly after General Motors confirmed Cadillac as the Group’s leading brand for future electric models. The e-crossover is expected to be the first to use the new GM BEV3 platform from 2021.

gm.com (PDF), cadillac.com (update)