Price changes and promotions at Tesla

This is to come as a relief to Elon Musk as Tesla appoints Jerome Guillen to lead their Automotive division. In addition, the Californians changed the price of the Model 3 with AWD for the third time and also simplified configuration.

But first to the executive level. Guillen has been at Tesla for eight years and was last responsible for ramping Model 3 production. In his new role as President Automotive, he will oversee all electric vehicle programs and report to CEO Musk directly. At the same time, Kevin Kassekert has been promoted from Head of Infrastructure to Vice President for People and Places, after the departure of his predecessor, Gabrielle Toledano. In his email to employees, Musk thanked Toledano for “everthing she has done for Tesla.”

So much for the staff. Meanwhile, Tesla has tightened the price screw for the all-wheel-drive version of the Model 3 for the third time in just a few months. After the upgrade to AWD was lowered from 5,000 to 4,000 dollars at the end of June, the price had gone back up to it’s initial $5,000, and is now climbing to 6,000 dollars. The Model 3 AWD thus starts at a price of 55,000 dollars. The price of the performance version remains unchanged.

Tesla has also made changes to the configurator as it removes two of the seven colours on offer (Obsidian Black and Metallic Silver) for the Model S, Model X and Model 3. These can now be ordered on request but only until September, 21 and for a 2,000 dollar surcharge.

Apparently Tesla wants to increase its margins in order to achieve their targets. Starting in the second half of this year, the electric carmaker aims to turn a profit for the first time. Already in Q2/18 Tesla sales climbed to a record high.

tesla.com (staff), electrek.co (Model 3 pricing), twitter.com (configurator)