Audi presents electric strategy plan for 2025

Audi has presented a more detailed view of their electric roadmap for the next few years at their annual general meeting. Their “Audi.Vorsprung.2025” plan is to sell around 800,000 electric and plug-in hybrids by 2025, generating a profit of 1 billion euros.

While Audi’s first all-electric model, the e-tron will only hit the road in August this year, the company has their electrification strategy lined up.

Next to the e-tron and the e-tron sportback following in 2019, the German automobile manufacturers have announced their Audi e-tron GT for 2020, as well as an unnamed electric model in the premium vehicle segment.

Overall, they will launch more than 20 electrified vehicles, with at least one for each vehicle branding and Audi based its latest target of 800,000 plug-ins largely on the MEB platform by Volkswagen, and a vehicle underpinning cooperation with Porsche.

To compare, Audi sold about 16,000 electrified vehicles last year. “We are accelerating the global rollout of new, profitable business models in those areas we believe will be material to our industry in future,” Audi Chief Financial Officer Alexander Seitz said.

audi-mediacenter.com, europe.autonews.com, reuters.com, audi-mediacenter.com