Alejandro Agag, Nicolas Griebner.
“It’s really up to us when we want to go to break even or not. We could be in break-even now, we could be in break-even next season but we may decide to invest more in marketing and promotion.”
In other words, FE CEO Alejandro Agag is in for the long run when it comes to the electric racing series that is still in the red but had at least halved his losses last year (also see news above).
forbes.com
“It’s really up to us when we want to go to break even or not. We could be in break-even now, we could be in break-even next season but we may decide to invest more in marketing and promotion.”
This is Mini UK’s head of product, Nicolas Griebner who praises the Countryman PHEV, which he believes to be particularly attractive for fleet operators.
fleetnews.co.uk
“But we think the greater efficiency and improved torque offered by the latest hybrids will spark increasing demand and this car offers a huge potential for savings for drivers who are prepared to reconsider how they use their cars.”
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