Merten Jung, Orth Hedrick, Jeff Guyton.

Merten-Jung“2020 is when we’ll have the components ready. After that, we’ll decide which vehicles will usher in the technology, what markets we’ll break into first, and so forth.”

Merten Jung, head of fuel cell development at BMW, knows that many are wondering when BMW’s second-generation fuel cells will available. Unfortunately, simply getting that technology up to standard will take time.
digitaltrends.com

Orth-Hedrick“We already have an EV. It’s called the Soul EV, and I don’t know if it makes sense at this point to have two vehicles that would be roughly the same size and shape and market.”

Orth Hedrick, vice president of product planning at Kia Motors America, makes it clear that Kia is taking a practical stance, and an EV variation of the newly launched Niro is off the table.
greencarreports.com

Jeff-Guyton“We expect to achieve the [EU’s] 95g/km target without any significant deployment of electrical drive.”

Mazda Europe’s Jeff Guyton expects to see their petrol and diesel engines getting better fuel economy in the upcoming decade. Though Mazda hasn’t ruled out electrification, Guyton is sceptical that the general public will be fully on board without tax payer-funded incentives.
autoexpress.co.uk

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