Diter Zetsche, Stephan Winkelmann, Carston Pries.
“We had the best cell, which no customer could feel because the differences are minimal, but we had far too high costs.”
Daimler CEO Dieter Zetsche explains that subsidiary Li-Tec was closed in 2015 since it only catered to the electric Smart. The number of sales was therefore too low to drop prices.
autonews.com
“We had the best cell, which no customer could feel because the differences are minimal, but we had far too high costs.”
Stephan Winkelmann, who is still CEO at Lamborghini before taking on Audi’s Quattro division in March, says that EV technology cannot yet deliver what Lamborghini drivers want – range, speed, and handling. Maybe he’ll change his mind once at Audi?
slashgear.com
“I would love to have a battery-electric car, if it could do the job for us, because then I would be done with all of the discussion.”
BMW M head of product development Carston Pries suggest that the brand could add hybrid vehicles to its line-up once batteries become less heavy.
caradvice.com.au
“As electrification becomes more important in the future then we have to see how we can compensate the additional weight that all these systems tend to bring into the car.”
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