Elon Musk, Corlos Ghosn, Tony Whitehorn.
“I think people are gonna remember ‘ludicrous speed’ more than they’re gonna remember that it’s, like, 2.8 seconds zero to sixty. And our competitors, they usually don’t have a sense of humor, so I think that’s a differentiator.”
Tesla CEO Elon Musk positions humour as a unique selling point for his electric cars. That might very well be, together with a very strong sense of personal public relations on all (social) media channels maybe.
gq.com
“I think people are gonna remember ‘ludicrous speed’ more than they’re gonna remember that it’s, like, 2.8 seconds zero to sixty. And our competitors, they usually don’t have a sense of humor, so I think that’s a differentiator.”
Renault-Nissan CEO Carlos Ghosn uses the Paris summit on climate change to make his point that the time for electric cars is now and not in some faraway future. Humankind only has to choose if we want the transition to be “orderly” or driven by crisis, he adds.
gas2.org
“The time for debate has passed. If the world is to reduce manmade greenhouse gas emissions that are the cause of global climate change, we must accelerate the transition to a low carbon economy now, starting with cleaner transportation.”
Head of Hyundai UK, Tony Whitehorn, believes that the Ioniq will just be the beginning for more electrified models in the Korean brand’s vehicle line-up.
autocar.co.uk
“Next year we are looking at hybrid and EV technology coming out, and that will just escalate.”
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