Norbert Reithofer, Carlos Ghosn, Orth Hedrick.
“The typewriter was replaced by the personal computer and many people underestimated that. For me the auto industry is not shielded from new entrants who have know-how in software and networked cars.”
BMW CEO Norbert Reithofer on the possibility of increased competition from non-automotive companies like Apple and Google. As reported above, the carmaker is already in talks with Apple about possible cooperations.
europe.autonews.com
“The typewriter was replaced by the personal computer and many people underestimated that. For me the auto industry is not shielded from new entrants who have know-how in software and networked cars.”
Nissan-Renault CEO Carlos Ghosn here sends an even more cooperative message to the technology companies that are apparently widely believed to emerge as serious competitors or disruptive partners, esp. in terms of autonomous driving applications.
automobiletechnology.automotive-business-review.com
“We don’t consider that other people making electric cars are competitors; we consider them allies.”
Orth Hedrick, VP of product planning at Kia Motors America, has been surprised by the demand for the Soul EV in the U.S. where 360 units were sold since last October, so Kia is now pondering to roll out the EV in more states.
hybridcars.com
“We were kind of shocked how well it was received. It’s been a huge hit.”
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