Uwe Ellinghaus, Scot Harden, Michiel Langezaal.
“Tesla teaches us a message: If you offer cars with an electric drivetrain that have superb driving characteristics and a beautiful [interior], they find customers. What doesn’t work is to position a car for people who are tree-huggers and green-wash an entire brand.”
These are the “wise” words, or shall we say “Tesla-learnings” of Cadillac CMO Uwe Ellinghaus, whose controversial “Poolside” ad for the ELR certainly was not designed to attract treehuggers anyway.
adage.com
“Tesla teaches us a message: If you offer cars with an electric drivetrain that have superb driving characteristics and a beautiful [interior], they find customers. What doesn’t work is to position a car for people who are tree-huggers and green-wash an entire brand.”
Zero Motorcycles President Scot Harden when asked about the electric Harley. The LiveWire announcement created a buzz in the (electric) motorcycle world as Zero doubled its web traffic that day.
forbes.com
“Frankly they’re thinking about the next 100 years, and electric is going to be a big part of it.”
Fastned founder Michiel Langezaal plans to open a total of 201 fast-charging station throughout the Netherlands. The start-up company was the first operator to receive concessions from the Dutch government for EV charging. These give Fastned the exclusive right as well as the obligation to erect the stations in the next 1.5 years. At the same time, Fastned is already eyeing the Swiss market.
Source: electrive.com at the 5th Conference of the Swiss Forum for Electric Mobility in Lucerne
“From September onwards we will built one new station a week”.
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